8.  Make eye contact.  But it’s not for the reason you think! 

It’s important to make eye contact because it demonstrates confidence and establishes your standing as an equal.  Additionally, making eye contact ensures that you appear trustworthy.  And if that isn’t enough, eye contact is key to charisma!

The hidden secret to eye contact, however, is in how it can airbrush your exterior.

.

airbrush.jpg

If you are looking for a job or seeking financing for a business, then you probably aren’t sporting a Movado watch or Fendi shoes.  You are probably wearing more Target than Armani.

When you make eye contact you are literally capturing a person’s primary mechanism for analysis, their eyes.  Since you are compelling them to look you in the face, they aren’t looking at your shoes and giving you the once over.

This information is instead gathered peripherally and, thus, less accurately and with less specificity.  You have, in effect, airbrushed your personal presentation with one simple move.

*     *     *     *     *     *     *     *     * 

If you liked this article check out Rules for Success: #7.